Tiger Woods made the sports world stand still for 15 minutes this Friday morning with a horribly unconvincing apology. He sat in front of 40 hand-picked reporters, read prepared remarks with little-to-no emotion, and gave no hint as to when he may return to golf. This man who cheated so furiously on his wife, who lost support from nearly all of his endorsers, who left golf so suddenly and quickly that we didn’t even have a chance to say goodbye…had an opportunity to regain one iota of respect at a time today and, for possibly the first time in his life, failed miserably. He sounded robotic, unhuman, unapologetic. Still, come the Master’s – where I do believe he’ll compete – he’ll find that despite his recent sexcapades and relentless negative press, we – his fans – will still be there for him, unabashedly fist pumping each and every time he approaches the green.
Read more
We Will Always Root For The Idea of Tiger
20
What Does Tiger Woods Have to Do Now? Sit and Wait
29
Public relations strategists can debate the proper and most effective ways to escape a crisis. Before giving their guidance, they look at the basic information and prior examples. Then they make a judgment on how to best approach the situation: How can they best achieve positive results? When is silence best? What’s the best route to victory?
I question the judgment of a public relations professional’s suggestions for how Tiger Woods can save face in his current, still exploding, scandal. Based on his advice, Woods would come up on the losing end. The PR guy’s list includes:
1. Woods and his wife need to meet authorities and explain what happened after his car crash; 2. Woods needs to make a statement disclosing the real story and the basic facts; and 3. Woods needs to go forward with his charity tournament this week and get back to his public schedule.
